Home Business Support Gym owner flexes his entrepreneurial muscles with bank funding

Gym owner flexes his entrepreneurial muscles with bank funding


An ex-marine will realise his dream of owning his own gym after purchasing a franchise of global gym brand Anytime Fitness.

Entrepreneur Alex Ivanoff, will open the latest Anytime Fitness on Central Square in Maghull, thanks to a £350k funding package from NatWest, creating up to six new jobs in the process.

The funding has helped Alex to purchase the franchise and refurbish the former Home Bargains site into a mixed-use gym complete with high end equipment and studio space that will be enjoyable to all.

The former marine will run the 24-hour gym and has recruited a team of four full time members of staff. The facility will also allow up to four self-employed personal trainers to work at the gym.

Gym membership is priced at £35 a month and will cover 24/7 worldwide access, state of the art facilities, specialised classes and advanced technology including 640 virtual classes for out-of-hours studio training. Situated just north of Liverpool, the 5000 sq ft site also offers a convenient location for gym goers in the surrounding towns, including Aintree, Knowsley and Ormskirk.


Once established in Maghull, the entrepreneur plans to expand his franchise and launch up to 10 further locations over the coming years.

Alex said: “Although my background is in the military, it has always been my ambition to open my own gym business. Thanks to the funding from NatWest and the continual support and guidance from their banking team, I have been able to turn my passion for fitness into my own business. I look forward to welcoming our first members through the door and offering them a comfortable environment to train in.”

NatWest Relationship Manager, Sarah Bailey, said: “As soon as you meet Alex his unwavering passion for his business is evident. We have enjoyed supporting him with his first business venture and wish him every success in growing his franchise in future.”

Next articleBusiness of Science Conference Call for Entries now open
After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, in January 2018, I became the inaugural editor of Business Merseyside. Business Merseyside is a good news, Merseyside focused, business website and daily newsletter. Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Merseyside.