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Pinches Medical and Wellbeing appoints Big Brand Ideas as its brand, PR and social media agency

Ian Pinches, Director (Left) and Dr Stephanie Jones, Chief Medical Officer (Right)

Pinches Medical and Wellbeing, a new luxury Cheshire-based private GP practice, has appointed customer engagement agency Big Brand Ideas to manage its communications and brand activity.

Based in the Grade II* listed Charles Roe House in Macclesfield, Pinches Medical and Wellbeing offers a unique five-star GP service that combines medical care with wellbeing services. Boasting an inhouse team of six GPs, a nursing team and a range of wellbeing practitioners including physiotherapy, counselling and nutrition, the Pinches proposition focuses on helping patients to stay well and get well when needed.

Ian Pinches, Founder and Commercial Director at Pinches Medical, said: “We were impressed with the Big Brand Ideas team from the beginning. They shared the same vision as ourselves for Pinches Medical and Wellbeing moving forward. We offer a unique private GP and wellbeing service aimed at helping patients live their lives without limits. Big Brand Ideas has supported us to bring our vision to life and engage our target audiences. Their branding work has really set us apart from the competition.”

Abi Owers, Engagement Director for Big Brand Ideas, said: “We have been living and breathing Pinches Medical from day one. Working closely with the creative and web development teams, we will be implementing a targeted PR and social media campaign across Cheshire and the North West to support a range of services offered by Pinches. Our integrated approach allows us grow with brands like Pinches and work with them to achieve their goals.”

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After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, in January 2018, I became the inaugural editor of Business Merseyside. Business Merseyside is a good news, Merseyside focused, business website and daily newsletter. Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Merseyside.